Chinuzatu
The selected symbol, The Four Corners of the World, connects the cover with an idea of expansion, orientation and territory.
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01 / Context
Editorial design
The Arhuaco bag does not work as ornament: it condenses weaving, territory and visual memory.
The cover starts from that symbolic logic to build a recognisable editorial identity without literally reproducing the textile.
- My role
- Chose the Chinuzatu symbol as the cover's central concept
- Abstracted the textile pattern into lines, circles and repetition
- Applied the system to the cover, back cover, spine and flaps
- Designed the colour palette and typographic hierarchy
- Piece
- Cover, back cover, spine and flaps
- Result
- Editorial visual system
Translate
without decorating.
The challenge was to transform a complex cultural reference into a clear editorial cover without reducing its symbols to decorative texture.
The solution had to preserve the strength of the pattern while leaving room for the title, synopsis, spine and reading of the full object.
Concept.
Decision.
Result.
Abstract
The pattern is simplified into lines, circles, texture and repetition to build its own composition without literally copying the bag.
System
The same visual logic organises cover, back cover, spine, flaps and motion as a coherent editorial identity.
03.1 / Visual language
The pattern sets the rhythm.
Repetition, parallel lines and the circular shape turn the textile into an editorial structure with movement and hierarchy.
04 / The system in use
One logic for the whole object.
The system is applied to cover, back cover, spine and flaps, maintaining a constant relationship between symbol, texture and reading.
Form, colour
and typography.
texture
Modular repetition translates weaving, path and visual memory without literally copying the bag.
Colour system
Aa Aa
Woven blue
#33579EFibre beige
#EFDC8FDeep grey
#42423ABlack
#000000Bebas NeueHeadings · impact · verticality
FuturaBody · reading · information
04.2 / Motion
Geometry also transforms.
The animation uses the same elements as the cover to reinforce the relationship between rhythm, symbol and bag.
05 / Final result
A sober cover that keeps the symbol as protagonist.
06 / Looking back
“Designing was not about adding a shape, but finding a respectful way to translate it.”
The value of the project lies in synthesis: understanding the meaning of the pattern and turning it into a clear editorial decision.
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